We'll help you communicate who you are and what you do in the most compelling, concise way possible. Before launching a public relations campaign, we'll learn about your goals, identify cogent and compelling story angles, and create media strategies, materials and timelines.
Our solid relationships with local and national press are one of our strengths, and we take great care in cultivating and maintaining those relationships. We also place significant value on our more extensive knowledge and connections within a larger network of food, wine, hospitality, and sustainability industries, with longstanding contacts in the print, online, broadcast, and high-profile food event spaces. This network is essential beyond the initial flurry of press surrounding a restaurant opening or product announcement for more in-depth media placements. A fundamental element of our approach is to create a real connection between our clients and the media, helping to maintain interest and coverage well beyond the first few months of a project.
We'll develop a social media voice true to your personality that allows for authentic, conversational marketing tailored to your target audience and business goals. We'll help you build community, conversation, and relationships with your audience by creating meaningful, relevant content, and identify opportunities for engaging with influencers, prospects, and customers.
We have managed book tours and PR launches for numerous highly successful cookbooks including:
- Cindy Pawlcyn’s Cindy’s Supper Club
- Michael Chiarello’s Bottega Cookbook
- Thomas Keller’s The French Laundry Cookbook and Bouchon Cookbook
- Alice Water’s The Art of Simple Food
- Mani Niall’s Sweet! From Agave to Turbinado, Home Baking with Every Kind of Natural Sugar and Sweetener
- The Sunset Cookbook and The Sunset Edible Garden Cookbook, both by Sunset food editor Margo True
- The Sunset Western Garden Book and The Sunset Western Garden Book of Landscaping, both by Sunset garden editor Kathleen Brenzel
- Arts & Eats Mission, and Arts & Eats Oakland cookbooks.
Product and Media In The News
Over the last 23 years, we have we have executed many highly successful product media campaigns and worked with numerous chefs in the Bay Area and beyond. Examples of some of our recent high-profile client placements includes two years in a row on Oprah Winfrey's “O” List and Oprah’s Favorite Things; in-depth company profiles in Civil Eats and Bloomberg's BusinessWeek, The New York Times and The Washington Post; product reviews on NBC’s TODAY Show; client interviews on NPR’s The Splendid Table and The Salt; placements in Gwyneth Paltrow’s goop, Vogue, Modern Farmer; entertaining features with Food & Wine, Bon Appétit, Elle, C Magazine, Town & Country, The Wall Street Journal's Off-Duty and Sunset Magazine; inclusion on Fast Company’s “100 Most Creative People in Business” list.